Beginning in August 2024, I took over as social media manager for CharlottesvilleFamily. They had an Instagram account, but posted rarely and sporadically, with little attention given to crafting a cohesive brand identity or to growing their audience. 

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Referencing their web and print designs of past, but mostly working from scratch, I created a new style guide with colors, fonts, and graphics for various types of posts. From barely 300 followers in August, I quickly doubled that by Christmas, and as of June 2025, hit the coveted 10k.

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I have done this through targeted campaigns, collaborations, and both aesthetic and informative content curation that draws in active and engaged followers. In addition to driving web traffic through repurposing blog content, I also share local news and craft social-first content such as weekly event roundups, reels, amusing parenting quotes, and have organized a selection of our best content to be highlighted on our profile for easy access.

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View CharlottesvilleFamily's most recent posts and feed here.

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